EasyCare folds MOTiiV into its brand

EasyCare said July 27, 2026, that MOTiiV will now operate under the EasyCare name, bringing its dealer support and F&I offerings into a single brand. The move is meant to simplify the dealer experience, expand support nationwide and strengthen EasyCare’s market position.

Why it matters: - The brand consolidation gives EasyCare a more unified platform for dealer support, training and F&I solutions. - Dealers working with MOTiiV are expected to keep the same service and relationships, while gaining access to EasyCare’s larger resources and scale. - The move is part of EasyCare’s push to simplify dealership operations and broaden support across channels.

What happened: - EasyCare announced that MOTiiV will operate under the EasyCare brand. - The announcement came July 27, 2026, from Ponte Vedra, Florida. - EasyCare is part of APCO Holdings, LLC. - Courtney Hoffman, president of APCO Holdings, said the change is intended to create a more seamless experience for dealers and partners.

The details: - MOTiiV’s offerings, resources and dealer support are moving under the EasyCare name. - EasyCare said current MOTiiV dealers will continue to receive the same level of service and support. - The combined platform will include F&I products, training, participation programs and dealership solutions. - EasyCare said the transition also covers MOTiiV’s Business Development Center and Virtual Portfolio Management solutions. - Hoffman said MOTiiV has built strong relationships helping dealers drive performance through those BDC and VPM offerings. - EasyCare said the consolidation supports long-term growth through operational alignment and brand consistency. - EasyCare says its product suite is designed to help dealers increase profitability, improve customer retention and drive long-term success. - EasyCare directs readers to More information.

Between the lines: - The brand move signals a push to reduce confusion in a crowded dealer-services market. - Folding MOTiiV into EasyCare also gives APCO a clearer story around scale and product breadth. - The company is leaning on EasyCare’s name recognition to carry forward MOTiiV’s dealer relationships.

What's next: - Dealers will see MOTiiV services delivered under the EasyCare brand going forward. - EasyCare is likely to use the transition to deepen adoption of its broader F&I and dealership solutions. - APCO Holdings said the shift supports continued expansion of dealer support across channels.

The bottom line: - EasyCare is consolidating MOTiiV to present one brand, one dealer experience and a larger platform for F&I growth.