Lisa Easton launches 90-day wealth-building intensive for women

Lisa Easton launched Million Dollar Day Intensive™ on Sept. 5 as a 90-day program aimed at helping women build ownership, assets and long-term capital instead of focusing only on income. The Atlanta-based entrepreneur is framing the experience as the next step in her Millionaire Morning Mamas® platform and her broader push for financial empowerment.

Why it matters: - Million Dollar Day Intensive™ is aimed at changing how women make financial decisions, from short-term earning to ownership and wealth creation. - The program focuses on habits and systems that can help participants turn income into assets, capital and long-term financial control. - The launch adds a new offering to Lisa Easton’s growing ecosystem of wealth and investing programs for women.

What happened: - Lisa Easton launched Million Dollar Day Intensive™ on Sept. 5 in Atlanta. - Easton is the founder of Millionaire Morning Mamas® and the Mogul Mama Investors Club. - The 90-day experience is designed to help women think, decide and operate like owners of their financial futures. - Easton recently generated $1 million in sales in a single day.

The details: - The program centers on Easton’s Owner Filter, a three-part framework built around Time, Dollar and Leverage. - Participants are asked to judge financial decisions by whether they use time well, create value and multiply resources. - The Intensive is organized around five transformations: Identity, Environment, Discipline, Systems and Wealth Creation. - During the launch, Easton led live Million Dollar Hot Seats to show how the framework works in real financial decisions. - The 90-day implementation period is meant to turn the launch concepts into daily financial habits and strategy. - Tools include a personalized Million Dollar Blueprint, Wealth Allocation Plan, Owner Filter, Million Dollar Contract, 90-Day Wealth Fund, daily Owner Moves, financial and CEO check-ins and a 90-day Capital Decision Day. - The program is capped at 50 participants to keep the group small and create direct accountability. - The experience is not positioned as a promise of instant wealth.

Between the lines: - Easton’s message is built around a shift from hustle culture to ownership culture. - Her own story, from $55,000 in debt to self-made multimillionaire, is a core part of the brand narrative behind the program. - The launch extends Millionaire Morning Mamas® beyond mindset and motivation into a more structured decision-making and capital-building model. - The Mogul Mama Investors Club reinforces the same theme by tying financial education to investing access and ownership.

What's next: - The 90-day cohort will move from the launch session into implementation, coaching and financial check-ins. - Participants are expected to apply the Owner Filter across money decisions over the full program window. - Easton is positioning the experience as an ongoing framework for women who want to build wealth over time rather than chase quick wins. - More information is available on Easton’s Instagram.

The bottom line: - Million Dollar Day Intensive™ is a small, structured bet on financial behavior change: teach women to think like owners, then give them a system to practice it for 90 days.