Analyticom pitches investing program aimed at narrowing the gender wealth gap

Analyticom LLC says its Millionaire Modality program is designed to help more women participate in the stock market and build wealth over time. The San Francisco firm says the model uses behavioral economics principles and can be used by self-directed investors or companies offering it to customers and members.

Why it matters: - Analyticom LLC is targeting the gender wealth gap by trying to increase women’s participation in the stock market. - The company says broader access to investing could help women accumulate more long-term wealth. - The program is aimed at both individual investors and organizations that want to offer it to customers or members.

What happened: - Dr. Dan Geller, president of Analyticom LLC, introduced the Millionaire Modality program in San Francisco. - The program is described as a scientific investing model built to help women invest with more confidence and less anxiety. - The model is based on two behavioral economics and decision science concepts: the dual-decision principle and the money anxiety principle. - Geller said the program is intended to help women outperform the market through long-term investing and minimal-risk ETFs.

The details: - Analyticom says studies from McKinsey and NerdWallet show women participate in the stock market at lower rates than men. - The company says the model is designed to help investors follow projections of the top five ETFs produced by the program. - Analyticom says the model has shown an average annual return of 25% over the long term. - The company says women with a U.S. median investment or retirement balance of $120,000 could reach millionaire status in 10 years with annual contributions of $5,000. - Starting from zero, the company says the path to millionaire status could take about 18 years. - The program can be used by self-directed investors through an existing investment platform. - Investment companies can also offer the program to customers or members. - The company says the model is exempt from regulatory oversight under the SEC’s publisher exemption rule 202(a)(11)(D). - Analyticom says the program does not require additional personnel or infrastructure. - The company says participating organizations could use the program as a sales and marketing tool and as an incentive to attract new customers or members.

Between the lines: - The pitch blends wealth-building messaging with a business case for employers, investment firms and membership groups. - The company is framing higher female investing participation as both a social goal and a growth strategy for organizations. - Several performance claims and regulatory assertions are presented as part of the company’s model rather than independently verified results. - Analyticom says its projections and opinions are not a solicitation, recommendation or offer to buy or sell securities.

What's next: - Analyticom appears to be positioning the Millionaire Modality program for distribution through companies and organizations rather than only direct-to-consumer use. - The company says it expects long-term engagement from participants because the program is designed for extended investing horizons. - Dr. Geller is encouraging companies and organizations to offer the program to women customers or members to increase investing participation and loyalty.

The bottom line: - Analyticom is selling a behavioral-economics-based investing program as a way to narrow the gender wealth gap while creating a new customer-retention tool for organizations.